Radio commercials are a great way to grab people's attention. Many people listen to the radio when they are in the car or doing things around the house, and some people don't change the station they are listening to just because a commercial came on. Most people are willing to sit through the commercial in order to hear the music they enjoy. An effective radio advertisement can help you increase your automotive sales.
Tip #1: Know Who Your Audience Is
First, it is important to understand who your audience is. Different radio stations are going to attract different types of audiences. You want to choose radio stations to run your advertisements on that match the audience you want to target.
For example, a radio advertisement designed for mid-life working professionals is going to be different than a radio advertisement designed for retirees. Know who you want to target, and find the right radio station to run those advertisements on, for your advertisement to have the biggest level of impact.
Tip #2: Run Your Advertisements Frequently
Second, if you want your advertisements to work, you need to run them on a frequent basis. You want to pay to run your advertisements enough that the listener knows what your advertisement is going to say when they hear the beginning of it.
You want to run your advertisements often enough that listeners become familiar with your brand, what you offer, and where you are located.
Tip #3: Add a Giveaway
Third, in order to make your advertisements stand out, design a giveaway or contest. For example, you could ask people to text a word to a certain number and give away a free lease regardless of credit score. Or you could offer a cash prize giveaway for everyone who signs up for your email list.
Add a giveaway that requires listeners to reach out to you and provide you with their contact information. This gets the listener to act on your advertisement and engage with your business, and it allows you to get more information so you can continue to directly target everyone who responds with their information about your automotive dealership.
Tip #4: Use a Call to Action
You need to make sure your automotive advertisements contain a clear call to action (CTA) that tells listeners what you want them to do. Your CTA doesn't have to be the same for every advertisement. For example, if you are running a giveaway, your CTA would be about registering for a giveaway. If you are running a special promotion, your CTA would be about people coming down to your dealership to purchase a car. Your CTA should align with the purpose of your advertisement. A CTA may feel like you are stating the obvious, but stating the obvious is important if you want people to act a certain way.
To learn more, contact an automotive radio commercials production company.